For every musician in Nigeria, the goal is always to garner as many views as possible. Producing great songs is one thing; getting people to listen to them is another. However, reaching many people through your songs is easier nowadays, thanks to the internet. You don’t have to be in the music industry for years to make it.
You probably know of at least one young artist who made millions in less than a year into their career. It’s not that easy, though; it’s just that they promoted their music efficiently. So that’s it. The key to succeeding in the music industry is knowing how to promote your music.
So what are the best ways to promote your songs in Nigeria?
You ever clicked on a song just because favorite artiste is featured on it? Well, that’s the concept of collaborations. Collaborating with an already established artiste might just be the reason you shoot up in the Nigerian music industry.
However, reaching an established artiste is not your typical walk in the park. On top of that, these guys will demand a lot of money for even a slice of their time. If you have the money, you can always pay up because collabos are almost guaranteed success tips. However, you can also check out established artists who are willing to help you promote your music at low prices. Sign up to their label if you have to.
Use social media
Social media, as an advertising tool, cannot be stressed enough. How else do you think some of these young artists are making a name for themselves overnight? Instagram, Twitter, and Facebook are some of the best social media sites at your disposal.
It might be annoying to do a free show because well, no one likes working for free, but there’s a silver lining. The point of doing free shows is to gain popularity, and with popularity comes money. Free shows provide you with a free audience. If your music is good, trust me, they will notice, or else someone will notice. A single producer or promoter might turn out to be the key that opens all doors to your music career.
Why pay for a song, yet you can get it for free? This is practically most people’s mentality; hence it is important to ensure your songs can be downloaded for free. Youtube and Soundcloud are some of the best marketing tools for free downloads. About the money? Well, if people love your songs, they will turn up to your shows; and shows mean money. Youtube also pays via ads.
Reach out to sites that blog about music. If you have an exciting story that is attached to your song or album, be sure to include it. It serves as a great bonus.
Find a suitable email list provider whereby your fans can sign up for your email. The email list will enable you to send emails to your fans on updates on your new songs or upcoming projects. When promoting your music, keeping fans updated is very vital.
Any musician will tell you; amassing views to your songs is not easy. I promise you, the process of promoting your music will even have you thinking of switching careers. There are the endless frustrations in case your songs don’t reach the anticipated views. At times, you will get conned by fake promoters. Promoting your music will demand patience and persistence if you want to make it. But with the tips stipulated above, promoting your music can never be easier. Good luck!