TikTok, also referred as Douyin in China (Chinese: ; pinyin: Duyn), is a Chinese video-sharing social networking service owned by ByteDance. The social media site can be used to create a range of short-form videos, ranging in length from 15 seconds to one minute, in genres such as dancing, humor, and education (three minutes for some users). TikTok is the international version of Douyin, which was first introduced in September 2016 in China. After combining with yet another Chinese social media service, Musical.ly, on August 2, 2018, TikTok was released in most regions outside of mainland China in 2017 for iOS and Android; nevertheless, it’s only available internationally after combining with yet another Chinese social media service, TikTok, in 2017 time.
Although TikTok and Douyin have nearly identical user interfaces, they do not have access to each other’s content. Their servers are all located in the local market where the app is offered. Although the two products are comparable, they do not have the same features. Douyin has an in-video search feature that allows you to look for additional videos of people by looking at their faces, as well as other capabilities like buying, reserving hotels, and leaving geo-tagged reviews. TikTok/Douyin has quickly gained popularity in East Asia, South Asia, Southeast Asia, the United States, Turkey, Russia, and other regions of the world since its introduction in 2016.  TikTok had over 2 billion smartphone downloads worldwide as of October 2020.
Vanessa Pappas is name gives the CEO of TikTok, actually taking over following Kevin A. Mayer’s departure on August 27, 2020. On August 3, 2020, US President Donald Trump threatened to ban TikTok in the US on September 15 if talks to sell the company to Microsoft or another “very American” company fell through. on August 6, Trump received new two executive orders prohibiting U.S. “transactions” with TikTok and WeChat’s parent companies, ByteDance and Tencent, respectively. The directives are slated to take effect 45 days after they are signed. The app’s planned prohibition on September 20th was postponed for a week before being stopped by a federal judge. In June 2021, President Biden issued a fresh executive order rescinding the restriction. In reaction to a border confrontation with China, the Indian government has banned the app, along with 223 other Chinese apps, since June 2020. Pakistan banned TikTok on 9 October 2020, alleging “immoral” and “indecent” videos, but lifted the ban 10 days later, on 19 October 2020. After concerns about “indecent” content, a Pakistani court issued a second TikTok ban in March 2021.
After Zoom and Peacock, Morning Consult selected TikTok as the third fastest rising brand in the year 2020.
TikTok named Shou Zi Chew as their new CEO in May 2021.
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