The beauty of Afrobeat has evolved to an extent that top firms eye its top stars to represent them at big stages and also act as the face of the firms.
One of these lucky firms emerged to be the legendary worldwide Pepsi firm which has registered an enormous number of Nigerian Afrobeat maestros as the face of their firm.
Most of them signed a whopping deal while some signed a lifetime deal that has attached them to the firm for a decade.
Their collaboration has quite excelled for a long time to an extent that it needed to be explored. In this article, we would discuss incredible Afrobeat names that are under the massive influence of ambassadorial deals with Pepsi.
Top Nigerian Afrobeat Icons Who Are PEPSI Ambassadors
Just like his buoyancy has evolved, an incredible number of firms have secured a mouth-watering endorsement deal with Davido. In this aspect, the popular global firm, Pepsi also has gained from the singer’s influence.
In 2016, Davido partnered with Pepsi management and bagged a whopping $1 million endorsement deal with the firm. Since then, he has been able to impact the firm with his influence.
His partnership with the firm has lasted for almost a decade and this shows a great bond between the firm and the Afrobeat gem. His influence and domination across the whole globe also thrust massive sales of Pepsi products in Africa mostly in Nigeria since he clinched the contract.
This deal is also identified as one of Davido’s biggest endorsement deals since he struck the limelight.
Ayo Ibrahim Balogun who is popularly known as Wizkid is another Afrobeat maestro who has clinched a whopping ambassadorial deal with the popular brewery firm, Pepsi.
Before Davido secured a record endorsement deal, Wizkid has long ago clinched the deal with the firm in 2012.
This deal came shortly after the Afrobeat icon dominated the Afrobeat forum by deploying uncountable hit songs to the firm consistently. His fan base grew vast to an extent that he was bounded with massive influence.
This attracted several firms to his image. Among these firms, Pepsi emerged to be the most valuable global firm that contacted him.
Wizkid is paid a whopping number of over $1.5 million every week as professionally compromised between the firm and the singer.
For almost a decade now, Wizkid has been representing Pepsi on big stages with his extraordinary influence.
Despite the nature of DJ Cuppy’s Prosperous root, she still secured a whooping deal with Pepsi.
She partnered with the firm and secured a $1000k deal with them. This has been one of his most influential endorsement deals since she struck the limelight.
On 20th Match 2018, Pepsi announced DJ Cuppy as their Ambassador and she has since then featured in most of their top-notch business adverts.
DJ Cuppy also is known publicly for the passion she deploys in her crafts despite her prosperous status.
Before DJ Cuppy secured her Pepsi endorsement deal, the Nigerian Afrobeat gem, Tiwa Savage has long enjoyed a mouth-watering deal with Pepsi.
She is also recognised as one of the Nigerian Afrobeat Feminine who is representing the global firm on big stages.
On 9th May 2012, Tiwa Savage signed a multi-million deal with Pepsi adding the achievement to her incredible tally that year.
Alongside Davido and Wizkid, Tiwa Savage is recognised as one of the long-term Afrobeat partners of the popular global firm, Pepsi.
Oyinkansola Sarah Aderibigbe who is popularly known as Ayra star is another Afrobeat sensation who has partnered with Pepsi to secure a mouth-watering endorsement deal.
However, she is identified as the new school amid how she newly bagged the endorsement deal.
Ayra star is paid close to $100k per week making her the youngest profitable earner among other young Afrobeat Pepsi Ambassadors.
Ayra star rose to stardom after the CEO of Mavin Record Label discovered her and offered her a massive deal under the influence of Mavin Record Label.
The Afrobeat singer and songwriter who is sometimes described as the king of the Afrobeat new school also is not left in this category.
After Rema had dominated the Afrobeat forum with his unstoppable hit songs, Pepsi firm found taste in him and offered him a multi-million naira deal.
The young maestro was announced as the firm ambassador on 4th September 2021. This deal has so long infused his net worth motivating him to endorse and partner with the firm for years.
The firm also has confirmed his influence as they have made more sales ever since they clinched the ‘Wine’ crooner’s signature.
Of course, the Nigerian Afrobeat giant Burna Boy is not left behind in this category. His potential also attracted the global brewery firm’s officials who secured a record deal with him.
On 2nd July 2019, Burna Boy was unveiled as Pepsi brand ambassador and has since then impacted the firm positively.
Just like Wizkid and Davido, Burna Boy is paid a whooping deal of over 1 million since he bagged the endorsement deal.
His partnership with Pepsi has been tagged great bond following how Burna Boy’s influence has aided their stock exchange buoyancy so far.
Teniola Apata who is popularly known by her stage name, Teni is also recognised as an Afrobeat maestro who has partnered with Pepsi for a mouth-watering endorsement deal.
She was announced as their Ambassador on 1st July 2019 after successful negotiations between her team and firm.
Since then, Teni has consistently aided the buoyancy of the Pepsi stock exchange in Nigeria.
Amongst all the Afrobeat Pepsi feminine ambassadors, Teni is also paid a whopping amount of $100k which has infused her net worth.
On 20th March 2018, Pepsi authorities also announced the Nigerian sensation, DJ Xclusive as their brand ambassador.
He was known popularly as a co-signee amongst DJ Cuppy and others. This is because they bagged the mouth-watering endorsement the same day.
He is paid a whopping amount of over $100k and has quite earned his place at the top.
Since the deal yielded a positive impact, he has been able to feature in most of the firm adverts promoting the firm.
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